Betty Crocker™ Chilled Treats Product Launch

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Betty Crocker™ Chilled Treats product launch

Creative campaign concept which was left on the cutting room floor for the launch of Betty Crocker’s new line of single-serve mousse.

This style took an intentional departure from the traditional “Betty”style - and presented this new product in a new, brighter light - which I called “Cool Aunt Betty”. With a unique typographic treatment, paired with a flavor cue color, each look demonstrates the smooth, yet new and fun flavors available within the new Chilled Treats Collection. Paired with quirky, fresh and fun copy, some of which you would swear you’d hear from that “Cool Aunt” of yours… Betty?

Created while at McCann Minneapolis. Art Direction by myself, Colin Kulow and Audrey Lanners. Photography by Dennis Becker Photography.